Upload time:2020/3/2 15:12:00 Number of visits:1070
[Cathay News] In 2020, the Cathay Pacific Group will usher in a new era of development. In order to fully support the development of the Cathay Pacific Group, the senior leadership of the Group has decided that the Cathay Pacific Group ’s “Four Three, Three and Three” strategic plan will be fully upgraded. During the year, four major industrial bases were created, three major trading centers in North America, Southern Europe, and Asia were established, and a three-tier channel system was developed and improved in Greater China: that is, building 30 provincial-level operation centers, 300 prefecture-level operating outlets, and 3,000 Cooperate with subsidiaries to build a standardized system for the design, construction, maintenance, inspection, and maintenance of Cathay Fire Engineering, establish benchmarking service stations in various cities, and lead the market! In order to better protect the rights and interests of engineering contractors and distributors at all levels and promote the comprehensive development of channel development, the Group Brand Management Center strengthens channel development services from all levels, and at the same time gives the engineering engineers and channel customers the greatest support in all aspects. . The following is the interpretation of the contents of the channel development policy in the Group's strategic marketing conference.
1. Price support.
Adhering to the unified national agent distribution price, and setting up a floating window on the company's official website to announce it in 2019, Cathay Pacific Group will once again adjust the price of all series of products, reducing the price of the product to the bottom line, so that the majority of channel customers enjoy more Profit.
2. Operational support.
Provide the company's unified product promotion atlas, product technical training support, sales guidance and bidding services. Unified image support: Provide VI design support such as door heads, backgrounds, and uniformly issue dealer authorization letters. Enjoy the company's support for prioritized project protection, that is, the principle of filing first and channel customers first.
3. Advertising support.
The company includes the contracted channel dealers at all levels in the channel dealer directory of the company's official website, and regularly releases news of relevant channel dealers for corresponding promotion, and provides a certain percentage of various sales promotional materials to support. At the same time, the company provides tens of millions of CCTV advertisements each year; national online online marketing promotion, industry newspaper advertisements, anti-aircraft advertisement radiation, market activities and other media joint marketing support.
4. Cooperative support from engineering contractors.
The contracting channel operator has the priority to join the Cathay engineering contractor and has the support of various engineering policies of Cathay. Such as: engineering information (the group provides engineering customer information free of charge to promote the business development of branches and subsidiaries); engineering qualifications (priority to provide first-level design and construction integration qualification); engineering bidding support, engineering budget support, engineering design support, etc.
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